What is business intelligence?

Literally, business intelligence means being more intelligent about your business. And your approach to BI is defined by the tools you use. (Source: https://www.klipfolio.com/blog/starter-guide-to-business-intelligence).
Business intelligence tools use data and metrics to help making the proper decisions at the right time and succeed set goals. With Travelotopos, all these information transform easily to key elements of the decision making and business strategy, aligned to the optimization of digital presence.

Travelotopos tools transform raw data to significant information, creating great business value. Dashboards, Reports, Cloud Services, Integrations with third party systems (Google Analytics, Google AdWords, Social Media, Payment Gateways, OTAs, etc.) are some of the offered tools to collect and extract business insights. Examples of arisen conclusions: What are the top products that make the most money? What is the pace of the reservations of the market and what is the business’ pace? What is the reservation booking window?

These tools trigger business intelligence. Historical data and data from the whole industry indicate where business stands, where business should go and how to reach this goal. Travelotopos’ Market Experts, with specialization in data analysis, industry knowledge and business development, can interpret these insights and lead to goals achievement, always aligned to current market trends.

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